Over the 25 years I was in practice, there were only a few key things that I did to help to really grow my practice.

One of them was being regularly featured on television, radio and newspaper (all for free).  The implied endorsement that comes from this type of media drove a steady flow of super high-quality new patients my way.

My guest on the podcast this week is Mickie Kennedy and he’s an expert at helping small businesses  increase their visibility and credibility by getting free exposure in local media outlets.

Mickie shows you how to use press releases to drive a steady flow of new patients to your practice.

Here’s what we cover:

– What is a press release?

– The ingredients of an effective press release.

– How to come up with topics for your press releases.

– and how to reach out to local media outlets.

Enjoy the show.

Thanks for all you do. Keep saving lives.

Mickie Kennedy is the Founder and President of eReleases, the small business leader for press release distribution, now celebrating 22 years in business. He is an expert at helping small businesses increase their visibility and credibility and he’s here today to share some valuable insights.

Mickie Kennedy is an expert at helping small businesses, authors, and startups increase their visibility and credibility. 22 years ago, Mickie founded eReleases after realizing that small businesses desperately need a press release service they can afford. While working in PR. Mickie came face to face with customers that wanted to use press releases due to their effectiveness at bringing in business, but could not afford to pay the extremely high startup fees that most agencies charged. Mickie saw an opportunity to help — and eReleases was born.

Mickie created eReleases to give small businesses access to the media and to a national newswire – all with a personal touch. eReleases has grown since then and even works with big names now, but the spirit of Mickie’s original intent has not changed. eReleases delivers personal service and exceptional value to every customer, with every press release, at every price point.

Mickie lives in Baltimore County with his family and two feuding cats. He enjoys British science fiction and acknowledges an unhealthy addiction to diet soda. Mickie holds an MFA in Creative Writing with an emphasis in Poetry from George Mason University. He still writes poetry most Monday nights with a group of fellow misfits in Brunswick, Maryland.